Privacy Policy

Who We Are

This Privacy Policy describes how MetricsFlow Analytics collects and uses your personal information. We are committed to protecting your privacy and handling your data responsibly. We operate as a data controller in accordance with applicable privacy laws and regulations in Canada and provide SEO reporting dashboards and KPI tracking services to marketing teams in Winnipeg and beyond.

Information We Collect

We collect information in several ways to provide and improve our services:

• Account information when you register or create a profile with us
• Contact details including name, email address, phone number, and company information
• Usage data about how you interact with our dashboards and analytics tools
• Device and browser information through cookies and similar tracking technologies
• Communication records when you contact our support team
• Analytics data related to your campaigns and KPI performance

Legal Basis for Processing

We process your personal information based on the following legal grounds: your consent when you explicitly agree to data collection, our legitimate interest in providing and improving our services, fulfillment of contractual obligations when you use our platform, and compliance with legal obligations under Canadian law. When we rely on legitimate interest, we balance this against your privacy rights and only process data necessary for our operations.

How We Use Your Information

Your data helps us provide, maintain, and enhance our analytics platform. We use your information to deliver SEO reports and KPI tracking tools, personalize your dashboard experience, respond to your inquiries and support requests, improve our services through analysis and testing, send updates about features and security notices, and comply with legal requirements. We do not sell your personal information to third parties.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specific retention periods include:

• Account information and user profiles: retained for the duration of your subscription plus 24 months after account closure
• Contact form messages and support communications: retained for up to 24 months after the last interaction
• Analytics and usage data: retained for up to 14 months for performance analysis
• Cookies and tracking data: retained for up to 12 months
• Server logs: retained for up to 12 months for security and troubleshooting purposes

After the retention period expires, we securely delete or anonymize your data.

Your Rights

You have important rights regarding your personal information. You can request access to the data we hold about you, ask us to correct any inaccurate information, request deletion of your data subject to legal obligations, object to our processing of your information, and request restriction of processing in certain circumstances. You also have the right to data portability, meaning we can provide your information in a structured, commonly-used format. To exercise any of these rights, please contact us using the information provided below.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our platform. Essential cookies are necessary for core functionality like authentication and security. Analytics cookies help us understand how users interact with our dashboards so we can improve performance and features. Preference cookies remember your settings and choices. We do not use tracking cookies for marketing purposes. You can manage cookie preferences through your browser settings, though disabling essential cookies may affect platform functionality.

Supervisory Authority

If you believe we have violated your privacy rights or you wish to lodge a complaint about our data practices, you have the right to contact the relevant supervisory authority. In Canada, you can file a complaint with the Office of the Privacy Commissioner of Canada. The Privacy Commissioner investigates complaints about federal organizations and provides remedies for privacy violations. You can contact them through their official website or by mail to determine the appropriate channel for your complaint.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, and disclosure. Our security practices include encryption of data in transit and at rest, regular security assessments and updates, restricted access to personal information on a need-to-know basis, and secure authentication protocols. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security of your information.

Third-Party Services

Our platform may integrate with third-party services and tools to provide comprehensive analytics capabilities. When we share your information with third-party providers, we ensure they maintain appropriate privacy and security standards through data processing agreements. We do not authorize these providers to use your information for purposes other than providing services to us. You should review the privacy policies of any integrated third-party services you use through our platform.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last updated" date at the top of this policy and, where appropriate, sending you an email notification. Your continued use of our services following any changes constitutes your acceptance of the updated policy. We encourage you to review this policy regularly to stay informed about how we protect your information.